We stand for Active Beauty - that means: reliable performance, safe ingredients, as sustainable as possible, developed by our pioneers. Welcome to Physical Nation.
We go running in running shoes. We do yoga in yoga clothes. We choose healthy food and nutritional supplements based on our health and fitness goals. We have a gadget for almost anything in the world of sports. But why aren't we using any special products when it comes to makeup and cosmetics? This question led us to the ambitious goal of developing high-quality sports cosmetics that live up to the needs of athletic women. For women who are constantly on the move. For women like you – and us.
MAKEUP AND SKINCARE FOR ACTIVE WOMEN
To us, one thing was clear from the start: sports skincare means more than just makeup. Because active women have extra needs and deserve extra care. Our cosmetics come from a holistic intention to blend beauty and care. We need both, and we are catering to them equally.
We want to give you permission to care about what you look like during your workout and be fully embodied any day. But it’s no secret that our skin needs to breathe and sweat during our work out, and it deserves to do so without irritations caused by skincare products. High-quality skincare especially designed for the active woman will bring these two needs into perfect balance.
To us, one thing was clear from the start: sports skincare means more than just makeup. Because active women have extra needs and deserve extra care.
Our cosmetics come from a holistic intention to blend beauty and care. We need both, and we are catering to them equally.
HIGH-PERFORMANCE SPORTS GEAR, THOUGHTFULLY DEVELOPED
The performance of our products during a workout is crucial. So crucial we’ve made it the #1 goal. What does performance mean to us? The unconditional reliability of make-up products in extreme situations: waterproof, sweatproof, long-lasting.
Just as important: Catering to the extra strain that comes with physical activity. Our ingredients have been carefully selected to support exactly that. They actively contribute to:
- protecting the microbiome of your skin
- reducing skin redness
- deeply penetrating your skin with moisture
- protecting from harsh environmental factors
WHEN IT COMES TO SPORTS, IT IS UP TO YOU TO DECIDE ON YOUR LOOK - WITH OR WITHOUT MAKEUP:
For us, it's absolutely right to decide on your own look even during sports and to want to adapt it to the mood of the day. However, it is no secret that the skin wants to breathe and sweat especially during exercise and it should also do so undisturbed to avoid skin irritations. With high-quality sports cosmetics, both requirements can be combined.